The experience will launch on Hulu during the 2018-19 upfront season, and the firm has not yet said what shows will be included.īeginning later this quarter, Hulu will also begin offering dynamically inserted advertising within its Hulu With Live TV product. Hulu says it will 'give advertisers the opportunity to reach their target audiences in a viewing experience never before available to advertisers'. The new feature will make it possible for subscribers to access their favorite shows and movies on the go, with no internet connection required. “With downloadable content, we’re offering brands more ways to connect with engaged viewers who love the experience of watching television, wherever they may be.” “Our launch of the industry’s first ad-supported downloadable content experience is yet another example of how Hulu is innovating viewer-first ad solutions to drive powerful results for brands” said Peter Naylor, SVP of Advertising Sales at Hulu. Hulu's download service will have one major difference from its competitors - ads.
The firm also said it has has grown total engagement on Hulu by more than 60%, and that 78% of viewing on the service takes place in the living room, on connected TVs.
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